Amazon Seller Central Guide: Reach Millions of Potential Customers on Amazon

created on 20, 2, 18, Tue 06:12

Amazon is unarguably the largest ecommerce platform in the world with hundreds of millions shopping on the site daily. As such, Amazon Seller Central offers myriads of opportunities to merchants and those who own various businesses. It provides easy access to the several million users that Amazon has on its website every day.

amazon seller central app

Knowing this, it’s obvious that making optimal use of Seller Central Amazon is a great idea. Unfortunately, navigating the interface can be a bit tricky.

As a result, we have written this  Amazon Central Seller guide . In this article, you will learn everything about this platform. Also, you’ll learn how to use the platform and its rewards. Think of this as your handy manual on Seller Amazon Central.

What is Amazon Seller Central?

Amazon Seller Central is a web-interface that helps you show your wares to millions of customers available on Amazon. Exposure to that many customers obviously means many more sales.

The platform helps merchants and brand owners to market their product directly to Amazon users. Using the interface makes you a third-party seller or a marketplace.

How do you setup a Seller Central Amazon account?

You can create an Amazon seller central account in no time. Before starting, you should get these information ready:

  • The name your business answers
  • Contact information for Amazon and your buyers
  • Your name and address
  • Locations that you can deliver your products
  • Logo
  • Your business information
  • Your policy of refund and return if they are applicable.

After gathering all that, to save time, head to the official website .

  • On the site, click the button that says, “Start Selling.” Afterward, Amazon would lead you to the account creation page. Enter the required information.
  • After getting your login details, head to your account configuration page on Amazon Seller Central where you would be required to input the information that we pointed out earlier.
  • On the configuration page, you would be required to fill out five sections. For “tax information,” include your tax ID details.
  • Before you complete the process, be sure that you crosscheck them properly. A noteworthy detail is that you need just one Amazon Seller Central account if you plan to sell in just one region.

How do you choose the type of products to sell on Amazon Seller Central?

To determine what kind of products to sell on Amazon Seller Central is a very important task. It is crucial to your success on the platform. Whatever product you select should have excellent margins, a moderate amount of competition, and must not be a sufferer of seasonality. In addition, it should be able to sell up to ten units daily. If your product meets all these requirements, you can rest assured that you’re making the right choice. 

Unfortunately, figuring these out on your own can be a bit challenging. For starters, you can’t calculate how much a product sells just by yourself. To do all of these, you need certain tools. These tools provide a detailed analysis of Amazon products. The analysis includes data on their price history, among other things. This data helps you decide which product is best for business.

There are three such tools that we would recommend for their quality of service as well as accurate analyses. They are:

  • IO Scout
  • Jungle Scout
  • Helium 10

How do you navigate the Seller Central?

Navigating this platform essentially involves knowing your way around its key dashboard features. These features are:

1. Notification preferences

This feature gives you the ability to include or change the email address(es) you’d like to receive your notifications.

2. User permissions

Here, you have the ability to decide how many people can access your Amazon Seller Central.

3. Gift options

You can either allow gift options for your entire catalog or for particular SKUs. The options for gifting include Gift Wrap as well as Gift Messaging.

4. Business reports

This allows you to monitor the performance of your products, traffic, conversion rates, etc.

5. Your info and policies

This feature enables you to add and edit custom content on your business as well as your policies.

6. Create a promotion

This is relatively self-explanatory. However, for the sake of it, the feature allows you to promote your products.

How do you choose a fulfillment option for Amazon Seller Central?

In the broadest sense of it, you have three major options for a fulfillment you could choose. Each has its pros and cons, but there isn’t exactly a right or wrong answer.

1. Fulfillment by Amazon (FBA)

This comes with the most amount of ease as Amazon does everything for you, including customer service and shipping. Unfortunately, it could be quite expensive paying for all these extra services.

2. Fulfilled by Merchant (FBM)

This would give you the ability to bypass the fees in FBA. You will have much more control over your shipping and customer service. However, you may lose access to prime customers.

3. Seller Fulfilled Prime (SFP)

This is a sort of hybrid of FBA and FBM. It conjoins the benefits of the former and the inexpensiveness of the latter. This is an excellent alternative for businesses that are already established. While saving money, you would also be able to access prime customers.

What are the benefits of Amazon Central Seller?

There are several benefits you can gain from Amazon Central Seller. A few of them include:

  • You would be exposed to millions of potential customers.
  • You do not have to make any commitments whatsoever. You can cancel whenever you want.
  • With just one account, you can make sales in every marketplace Amazon has in Europe.

Final thoughts

Becoming successful on Amazon can be a bit tricky because of how large the market is. However, with Amazon Central Seller alongside some right decisions, you can start earning reasonable profits. This guide has basically explained the nitty-gritty of the platform.

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