TOUR de ISKANDAR JOHOR is one of the events organised in the mission of developing a national cycling sport. Registered by the International Cycling Union (UCI) and received recognition from the Malaysian National Cycling Federation (MNCF) through the approval and support of the state government. It will take place on 27 to 31 March 2019. It will definitely be another phenomenon for the prestigious championship of international-class cycling sports and is capable of making a big and positive impact on the organisation and the state of Johor Darul Takzim.
The tournament will attract the best teams from Asia as well as from other continents. It will be a leap for the team to compete in the quest for points to qualify to a higher level. Only 20 selected teams will be invited and will compete in this tournament. With a total of 500 crews covering various fields of work hand in hand to make the tournament a success. They are made up of power from both the public and private sectors. With an overall distance reaching 700 kilometres through 5 stages, the game will explore all the districts and cities in the state of Johor. The team will fight in winning 4 tournament jerseys and cash prizes totalling RM84,000.00. The tournament is also capable of attracting more than 200,000 spectators out to witness the excitement of racing at every stage of the route as well as on starting and finishing line areas.
Through intensive advertising and promotion (A&P) planning, the championship will receive broad media coverage from local and overseas through the involvement of 30 Media Agencies. To our sponsors, this is an opportunity for a very effective platform in promoting and introducing their products directly to the public as well as getting a positive impact from the organisation.